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The 12 facts of eCommerce 2016

Dec 13, 2016

As another year draws to a close, we at cloudBuy are once again reflecting on some of the interesting eCommerce facts and trends we’ve encountered both here in the UK and abroad.


Fact One: In 2016, total eCommerce retail sales (not including travel, restaurant and event ticket sales) across the globe will reach $1.915 trillion (£1.51 trillion), accounting for 8.7% of total retail spending worldwide (Source: eMarketer)

But how does this compare with online shopping on Black Friday (25th November 2016) alone?


Fact Two: $3.34 billion (£2.63 billion) was spent online on Black Friday 2016, the first time online Black Friday sales have surpassed the $3 billion (£2.36 billion) mark (Source: Adobe Digital Insights)

Are people using their mobiles to get their hands on Black Friday deals?


Fact Three: Mobile sales also set a Black Friday record. Mobile shopping revenue hit $1.2 billion this year, the first day in retail history that sales from mobile passed $1 billion (Source: Adobe Digital Insights)

And what about Cyber Monday (28th November 2016), the dedicated online sales shopping day?


Fact Four: On Cyber Monday 2016, sales just surpassed those on Black Friday, reaching $3.39 billion (£2.67 billion) (Source: Adobe)

Where in the world does eCommerce have the most potential?


Fact Five: The top 10 retail eCommerce countries based on current size and future potential are, in order: USA, China, UK, Japan, Germany, France, South Korea, Russia, Belgium and Australia (Source: AT Kearney)

Fact Six: There is a huge opportunity for eCommerce growth in India – in 2014, there were 243 million internet users (19% of the population) but this is forecast to grow to 730 million users by 2020 (Sources: PwC & Nasscom and Akamai)

What devices do people like to use to shop online?


Fact Seven: The percentage of customers using multiple devices to complete eCommerce transactions in 2016 will surpass 50% (Source: Criteo)

Fact Eight: Smartphones have overtaken laptops as UK internet users’ number one device, emphasising the need to have an eCommerce website that is mobile friendly to maximise sales opportunities (Source: Ofcom)

If you want to read more reasons why your website should be responsive, read our blog post here, then check out cloudBuy’s website packages where responsive design comes as standard.


Fact Nine: The Total Retail Survey 2016 found that 34% of shoppers will use their mobile phone as their main purchase tool (Source: PwC)

Do Brits prefer to shop at home, or abroad?


Fact Ten: British consumers aren’t afraid to look overseas for the goods they wish to purchase. In 2015, 58% of British online consumers bought a product from abroad. Popular overseas destinations for online shopping include the US, China and Germany. (Source: PAC)

However, recent political events may change this…


Fact Eleven: Brexit may impact the way the UK shops online – the falling value of the pound may mean British shoppers are less likely to buy from overseas retailers (Source: Internet Retailer)

Finally, what do people in the UK buy online the most?


Fact Twelve: Clothes and sports goods are the most popular categories from which people buy online from in the UK (Source: Statista)

cloudBuy wishes you a happy holiday season. Be sure to contact us for eCommerce advice to help make 2016 even more successful for your organisation.